PORTFOLIOEmily eleni james 
As a former journalist with a Master's Degree in Creative Writing, I know what it takes to tell a great story. I help luxury and DTC brands define their voices, create authentic narratives, and build meaningful customer connections that generate results. I have over 15 years of experience on the brand side with fashion & beauty brands such as Bottega Veneta, Ralph Lauren, and OLAPLEX, and have recently started working on the agency side to broaden my experience.
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With an M.A. in Literature from Bread Loaf School of English, Emily blends literary craft with strategic insight. Her copywriting and brand work spans product naming, campaign messaging, and full-scale content strategy—often during moments of repositioning or rapid growth. She also authored a children’s book for The Webster’s kids’ collection, published by POW! Publishing and distributed by FarFetch and Maisonette.
A published writer of both commercial and creative work, Emily’s prose has appeared in American Writers Review, Portland Press Herald, and Middlebury College Centennial Journal. She’s passionate about the intersection of language, aesthetics, and identity—and helping brands express theirs with clarity and soul.
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Sample Work
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Bottega Veneta
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Michael Kors
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Olaplex
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Ralph Lauren
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Rebecca Minkoff
